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Nine CEO confident new AI laws will deliver growth as network slashes costs

Created at 26 Aug · 3:40 AM1 source↑ Market-relevant
IN SHORT

Nine Entertainment CEO Matt Stanton expressed optimism about publishing growth driven by new laws compelling tech platforms to pay for news content. This comes as the company implements significant cost-cutting measures across its newsrooms.

Key Numbers

$160mcost reduction target over three years
30 Junefinancial year end
$142mfull-year net profit from continuing businesses

Who's Involved

Nine Entertainment
Australian media company implementing cost cuts and pursuing new revenue streams
Matt Stanton
CEO of Nine Entertainment, optimistic about new media laws and AI deals
Google
Tech platform expected to contribute under new media bargaining laws
Meta
Tech platform owner expected to contribute under new media bargaining laws
Microsoft
Partnered with Nine for AI content access via Copilot
Sydney Morning Herald
Newsroom affected by redundancy program
The Age
Newsroom affected by redundancy program
Australian Financial Review
Business masthead spared from cuts, robust revenue earner
Stan
Streaming service with a record result
QMS
Newly acquired digital outdoor media company

↳ Why This Matters

The new Australian media laws could set a precedent for other countries, impacting how tech giants compensate news publishers for content and influencing the financial sustainability of journalism in the digital age.

Key facts

  • Nine Entertainment CEO Matt Stanton is confident new Australian media laws will drive publishing growth.
  • The laws compel tech platforms to negotiate commercial deals for news content.
  • Nine recently signed an agreement with Microsoft for AI content access.
  • The company is undertaking a cost-reduction program of over $160 million.
  • Nine reported flat revenue from its publishing arm and a slight decline from its broadcast and streaming units.

Nine Entertainment CEO Matt Stanton expressed confidence in future publishing growth, largely due to new Australian laws designed to ensure tech platforms pay for news content. These laws, passed last week, aim to compel platforms like Google and Meta to strike commercial deals with news outlets.

Stanton indicated that contributions from these platforms are expected to be comparable to previous arrangements. He also highlighted Nine's progress in securing artificial intelligence (AI) deals, citing a recent agreement with Microsoft for its Copilot service to access Nine's content.

This optimistic outlook contrasts with the company's current financial challenges. Nine is implementing a significant cost-cutting program, aiming to strip out over $160 million in expenses over three years. This has led to redundancies in newsrooms such as the Sydney Morning Herald and The Age, impacted by a weak advertising market. However, the Australian Financial Review, Nine's business publication, has remained a strong performer and was spared these cuts.

Overall, Nine reported broadly flat revenue from its publishing division and a slight decrease from its streaming and broadcast units, despite a record performance from its streaming service, Stan. The company is focusing on 'growth assets' like the recently acquired QMS, while reducing exposure to less viable assets. Nine posted a full-year net profit of $142 million from continuing businesses.

Frequently asked questions

The revamped media bargaining laws require large tech platforms to negotiate commercial deals with Australian news organizations for the use of their journalism.

Nine reported flat publishing revenue and a slight decline in broadcast and streaming revenue, while undertaking a significant cost-cutting program of over $160 million.

Redundancies have been announced at the Sydney Morning Herald and The Age newsrooms due to a weak advertising market.

Nine has signed an agreement allowing Microsoft's Copilot to access its content.

What Happens Next

01Tech platforms are expected to negotiate new commercial deals with Australian news outlets.
02Nine will continue to implement its cost-reduction strategy.
03Nine will focus on integrating and growing its newly acquired QMS business.

How It Developed

Nine Entertainment CEO Matt Stanton sees publishing growth potential from new laws.
Australia passed revamped media bargaining laws requiring tech platforms to pay for news.
Stanton expects platforms like Google and Meta to contribute similar amounts as previous deals.
Nine signed an AI content access deal with Microsoft's Copilot.
The company is cutting over $160 million in costs over three years.
Redundancies were announced at the Sydney Morning Herald and The Age newsrooms.
The Australian Financial Review remains a strong revenue earner.
Nine reported flat publishing revenue and a slight decline in streaming and broadcast units.

Sources

T1
Nine CEO confident new AI laws will deliver a ‘world of growth in publishing’ as network slashes costsThe Guardian

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