Key facts
- Nike plans to cut more jobs and overhaul its operating model.
- The company expects revenue to decline in fiscal 2027.
- Greater China and Europe are identified as weak spots for revenue.
Nike is preparing to implement further job cuts and restructure its operations as it grapples with missed revenue targets. The sportswear giant's latest quarterly sales fell short of expectations, attributed to cautious consumer spending and strategic missteps. Looking ahead, Nike anticipates a revenue decline in fiscal year 2027, with particular weakness expected in the Greater China and European markets.