Chris Bruni-Lowe, a close adviser to Nigel Farage and his long-time private pollster, played an influential role at the polling firm Redfield & Wilton Strategies, according to former employees. Bruni-Lowe, who sometimes used the name "Chris Redfield," was reportedly involved in developing campaign strategies and directing research for the firm, which was founded in 2020 and is owned by Bruno Rodrigues.
The unpublicised role of a close political adviser at a polling firm raises significant questions about transparency in political campaigning and the influence of private polling on public discourse and policy.
Chris Bruni-Lowe, a long-time private pollster for Nigel Farage, held an influential role at the polling company Redfield & Wilton Strategies without public association, according to former employees speaking to The Guardian. Bruni-Lowe, who reportedly sometimes used the name "Chris Redfield," was involved in developing potential campaign strategies and directing research for the firm, which was founded in 2020 and is owned by lawyer Bruno Rodrigues.
Sources indicated that Bruni-Lowe was heavily involved in the company's polling operations, including ordering UK and US voter intention polls and directing research on issues such as council spending. He was reportedly "obsessed" with producing a dossier that he suggested could be sold to political parties. Rodrigues stated that Bruni-Lowe worked as a "consultant" from mid-2020 until late 2022 and returned voluntarily in the summer of 2025 to train interns, describing him as an "important and highly valued member" of the team.
Rodrigues denied any "institutional, polling, research, commissioning or financial relationship" between Redfield & Wilton and Reform UK or Farage. He also stated that the surname "Redfield" was used as an email account convention within the organisation and not specifically to conceal Bruni-Lowe's identity. However, notes from a former employee described "boss – Chris Redfield is COO essentially," though Rodrigues maintained Bruni-Lowe was never presented as chief operating officer.
Further revelations indicate that Dan Jukes, then a senior adviser to Farage, sought to promote Redfield & Wilton's work in 2020. The firm's polls gained increasing coverage during the Covid pandemic, often appearing in influential political newsletters without clear attribution of their polling expertise. The company also conducted work in countries like Montenegro and Hungary, and researched attitudes towards gold and cryptocurrencies. One submission to a House of Lords inquiry on central bank digital currencies in October 2021 was reportedly driven by Bruni-Lowe.
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