Key facts
- NBCUniversal and YouTube have partnered to offer Peacock to YouTube Premium subscribers in the U.S. starting in early 2027.
- The deal integrates Peacock content into the YouTube platform, allowing discovery without leaving YouTube.
- Peacock reported its first-ever quarterly profit in the second quarter of 2026.
- Peacock Premium will also be available as a separate add-on subscription via YouTube Primetime Channels later this summer.
- The partnership extends NBCUniversal's international streaming services, Universal+ and Hayu, to YouTube Premium in select markets.
NBCUniversal and Google's YouTube have announced a multi-year global strategic partnership that will bring Peacock's Premium plan to YouTube Premium subscribers in the U.S. beginning in early 2027. This collaboration aims to expand Peacock's reach by integrating its content, including NFL and NBA coverage, "Saturday Night Live," and Bravo favorites, directly into the YouTube platform.
The deal allows viewers to discover and watch Peacock content without leaving YouTube, enhancing YouTube Premium's offering and supporting its strategy to be a central hub for various forms of content, from creator videos to premium TV and live sports. This move comes as many media companies pursue mergers and acquisitions, such as Paramount Skydance's agreement to acquire Warner Bros. Discovery and Fox's purchase of Roku, while NBCUniversal focuses on distribution partnerships.
This partnership follows Peacock's recent achievement of its first-ever quarterly profit in the second quarter of 2026. Peacock currently has 48 million paid subscribers in the U.S. The agreement also extends NBCUniversal's international streaming services, Universal+ and Hayu, to YouTube Premium in select markets. Furthermore, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime Channels starting later this summer.
Discussions for the partnership reportedly began nine months prior, initiated by a meeting between Comcast Chairman Brian Roberts and YouTube CEO Neal Mohan. YouTube has become a significant player in the streaming landscape, capturing a substantial portion of consumers' viewing time.