Key facts
- Mortgage lenders face a crowded technology market with many companies addressing similar issues.
- The next wave of mortgage efficiency will depend on how effectively platforms integrate and simplify core functions.
- Key functions for lenders include point-of-sale systems, CRM, automated underwriting, and verification of income, employment, and assets.
- Julian Hebron, founder of The Basis Point, advises lenders on evaluating mortgage technology and AI investments.
- Hebron's priorities for the next 12-24 months include answer engine optimization, generative engine optimization, speed to lead, and file quality.
- Hebron will co-lead a session on mortgage technology and AI at the Mortgage Banking Summit on October 1.
The mortgage technology market is highly competitive, with numerous companies attempting to solve similar problems within the loan production workflow. Julian Hebron, founder of The Basis Point, suggests that lenders should not blindly trust artificial intelligence but should instead focus on how technology platforms can be effectively integrated to simplify core functions. He argues that true efficiency gains will come from the simplification and integration of systems such as point-of-sale, customer relationship management, automated underwriting, and verification processes for income, employment, and assets.
In an episode of Ten Minute Talks, Hebron, alongside Director of Multimedia Allison LaForgia, discussed key considerations for lenders evaluating mortgage technology and AI investments. He highlighted his priorities for the upcoming 12 to 24 months, which include advancements in answer engine optimization, generative engine optimization, improving speed to lead, and enhancing file quality. The discussion also served as a preview for HousingStack Live, a session co-led by Hebron and HousingWire at the Mortgage Banking Summit scheduled for October 1.