Key facts
- Meta's AI agent app Muse has reached the No. 2 position on the U.S. App Store's Top Charts.
- Muse has been downloaded more than 83,000 times on iOS in the United States.
- Meta's Threads app saw over 4.3 million U.S. downloads on its launch day.
- Meta AI app had 108,000 U.S. downloads during its debut.
- ChatGPT surpassed half a million installs in the U.S. in less than a week.
- Muse's Android counterpart ranks No. 338 in the Productivity category on Google Play.
Meta's new artificial intelligence agent app, Muse, has achieved the second-highest ranking on the U.S. App Store's Top Charts, according to data from market intelligence firm Sensor Tower. The app has recorded over 83,000 downloads on iOS in the United States since its launch. However, these initial figures are considerably lower than those of Meta's previous app debuts, such as Threads, which garnered over 4.3 million downloads on its launch day, and the Meta AI app, which saw 108,000 downloads. Competitor ChatGPT also surpassed half a million installs in the U.S. within its first week. Muse's Android version is performing less strongly, ranking 338th in the Productivity category on Google Play, with download numbers not yet available. The app is also accessible via web and WhatsApp, which are not included in these estimates. Meta views agentic AI, where agents perform tasks on behalf of users, as the future of consumer AI. The company faces competition in this emerging market from other players like Google's Gemini Spark and Anthropic's Claude Cowork, as well as Instinct, another AI agent that has recently been valued at $2.5 billion. Instinct has been noted for its rapid feature development, including the rollout of email addresses for users and plans for its own social network, potentially leveraging its ability to build a social graph based on real-life connections. Instinct has also integrated with Stripe and 1Password and introduced a location-sharing feature. Muse's launch timing may have impacted its initial numbers, as it followed Meta's agreement to an $18 billion multistate settlement concerning social media's consumer harms, adding to a history of legal issues and privacy violation fines from the U.S. Federal Trade Commission.