Key facts
- London Stadium seeks to increase capacity and host more events.
- The venue's owner, the GLA, aims to increase annual concert limits from 10 to 24.
- The GLA records annual losses of around £19 million.
- West Ham United has priority access to the stadium.
- The stadium's current capacity can be increased to 62,500.
London Stadium bosses are looking to increase seating restrictions for events like boxing to boost revenue and compete with Wembley, especially as West Ham United faces financial challenges following relegation. The Greater London Authority (GLA), which owns the venue, aims to increase the number of concerts allowed annually from 10 to 24, as part of efforts to reduce its approximately £19 million in annual losses. An application has been submitted to Newham Council to amend planning restrictions. While the GLA seeks to enhance revenue through more non-football events, West Ham United, which has a 99-year agreement and priority access, will have a say in the matter. Architecture firm Populous has been appointed to explore potential development and leisure opportunities.