Crypto exchange Kraken is enhancing its mobile app with an AI-powered investing assistant designed to offer personalized recommendations and tailor investment tools to users' financial goals. The feature aims to provide everyday investors with market insights similar to those of active traders.
Kraken's integration of an AI investing assistant signifies a competitive push among crypto exchanges to offer sophisticated, personalized financial tools, potentially making advanced trading strategies more accessible to a wider audience and enhancing user engagement.
Crypto exchange Kraken is incorporating an AI-powered investing assistant into its mobile application, joining a growing trend among digital asset platforms to offer personalized financial tools beyond basic trading functionalities. The redesigned app will allow users to set financial goals, such as purchasing a home or saving for retirement, enabling the platform to tailor its interface and investment recommendations accordingly.
Kraken's new feature, described as 'financial intelligence,' will continuously monitor markets, identify potential investment opportunities, and suggest trades. However, the company emphasized that all recommendations will require explicit user approval before any transaction is executed, positioning the technology as a decision-support tool rather than an autonomous trading system. The system will also consider a user's risk tolerance and financial profile to generate suggested portfolios that users can review and adjust.
Kraken's chief data officer, Kamo Asatryan, stated that the technology aims to equip everyday investors with the same market awareness as the exchange's most active traders, enabling them to engage in high-frequency trading using natural language prompts. This move aligns with broader industry developments, as other platforms are also embedding AI into their services. OKX has launched a marketplace for autonomous AI agents, while Coinbase introduced a tool for AI agents to conduct payments and trades. Fintech firm Revolut has also enabled customers to connect AI assistants to its exchange for market analysis and order placement, with user approval still required for trades.
Recent data indicates a significant increase in AI-driven activity within the crypto space, with Chainalysis reporting over 100 million transactions involving AI agents on Coinbase's Base network. This suggests a growing adoption of AI in financial services, moving beyond simple micropayments towards more substantial transactions.