Key facts
- Canva launched its first AI image generation tool, Canva Craft.
- The tool is available through Canva's Dream Lab.
- Craft analyzes design layout, proportions, and text before image generation.
- The model was trained on human-designed Canva templates.
Canva has entered the AI image generation race with the launch of Canva Craft, its first proprietary model. The tool, accessible via Canva's Dream Lab, aims to differentiate itself by analyzing a design's layout, proportions, and text before generating an image, a process intended to yield more legible lettering and accurate details. Unlike some competitors, Craft was trained on human-designed Canva templates such as posters and presentations, rather than photographs. Business Insider tested the tool against models from OpenAI (ChatGPT), Google (Gemini), and Muse across various prompts, finding that while Canva performed adequately on simpler tasks, it fell short in detail and realism compared to its rivals in more complex scenarios.