Key facts
- PineDrama surpassed 100 million downloads in under a year.
- The app uses a free-to-watch, ad-supported model.
- PineDrama features locally produced short dramas with 60-90 second episodes.
- Hongguo Short Drama, ByteDance's Chinese platform, reached 168 million daily active users in July 2026.
ByteDance Ltd.'s overseas short-drama app PineDrama has surpassed 100 million downloads in less than a year since its launch in December 2025. The app, which targets markets including Brazil, the United States, and Indonesia, has achieved rapid growth by employing a free-to-watch, ad-supported model and featuring locally produced short dramas with episodes lasting 60 to 90 seconds. Users can log in using their TikTok accounts. This strategy mirrors the success of ByteDance's domestic platform, Hongguo Short Drama, which reached 168 million daily active users in July 2026. Industry executives anticipate the global short-drama market could eventually exceed China's domestic sector.