Aeon plans to triple Vietnam business by 2030

• Aeon plans to triple its business in Vietnam by 2030.
• Aeon will allocate 60% of its Southeast Asian investment budget to Vietnam.
• The company aims to expand its supermarket network to 300 stores by 2030.
• Aeon plans to open four new shopping malls in 2026.
• Aeon Vietnam's revenue is projected to reach over 100 billion Yen by the end of 2025.

Aeon, Japan's largest retailer, is prioritizing Vietnam for its next phase of Asian growth, aiming to triple its business in the country by 2030. The company plans to allocate approximately 60% of its total Southeast Asian investment budget to Vietnam, signaling a strong commitment to the market's potential.

Aeon's strategy for accelerated growth in Vietnam involves three core pillars: expanding its retail network with diversified models, developing its product and supply chain, and building the "AEON Ecosystem." The company intends to shift from simply increasing physical scale to establishing new standards for modern lifestyles and retail infrastructure. By the end of 2025, Aeon Vietnam's total revenue is projected to exceed 100 billion Yen, a 2.5-fold increase from 2020 levels.

As part of its expansion, Aeon plans to open four new shopping malls in 2026, including the AEON Da Nang Thanh Khe project. The AEON MaxValu supermarket chain will also expand to Ho Chi Minh City, with a goal of reaching 300 stores nationwide by 2030. The company will also focus on developing private label products manufactured in Vietnam and will launch a processing center in the South to support its small-scale store strategy. Furthermore, Aeon aims to fully implement financial services by 2027 through the expansion of its WAON Point membership program, creating a synergistic cycle with its existing businesses.