24-year-old's business advice venture on track for $37 million revenue

Key facts

• School of Hard Knocks is projected to generate $37 million in revenue this year.
• The company's business model includes social media consulting, video production, and a membership community.
• The founders aim to be the 'Barstool Sports of business content'.
• The company has a significant social media following across multiple platforms.

School of Hard Knocks, co-founded by James Dumoulin, 24, Jack Dumoulin, 26, and Josh Smith, 28, is on track to achieve $37 million in revenue this year. The company's success is driven by a content strategy that combines dramatic street interviews with advice from wealthy individuals, a format that has garnered millions of followers across social media platforms. The business model extends beyond content creation to include social media consulting for small businesses, video production services, and a membership community for aspiring entrepreneurs.