Key facts
- East Tennessee Realtors partnered with SourceRE.
- The partnership aims to modernize MLS data distribution and security.
- East Tennessee Realtors will use the SourceRE Data Marketplace for vendor management.
- Data Dye technology will be deployed to track unauthorized data use.
- The collaboration focuses on enhancing data integrity and control.
East Tennessee Realtors has announced a strategic partnership with SourceRE, a company specializing in real estate data solutions. The primary objective of this collaboration is to modernize the Multiple Listing Service (MLS) data distribution and security protocols for the association. Through this partnership, East Tennessee Realtors will leverage the SourceRE Data Marketplace, a platform designed for efficient vendor management. This will streamline how the association works with third-party vendors who access its data. Additionally, the association plans to deploy SourceRE's Data Dye technology. This technology is intended to track and identify any unauthorized use or distribution of its MLS data. The implementation of Data Dye is expected to bolster data security and ensure compliance with data usage policies among its members and partners. The move signifies a commitment by East Tennessee Realtors to enhance the integrity and control over its valuable real estate data assets.