East Tennessee Realtors partners with SourceRE for MLS data modernization

As part of the agreement, SourceRE will offer vendors Real Estate Standards Organization-certified API access through a standardized onboarding process, while East Tennessee Realtors will retain full control over approving who receives access to its data. The association is also implementing SourceRE's Data Dye technology, which embeds invisible identifiers into distributed listing data to detect and document any unauthorized use. This move is particularly relevant as listing data increasingly flows into various consumer portals, AI models, and third-party applications.

Lyle Irish, CEO of East Tennessee Realtors, stated that the partnership provides greater control, stronger security, and the flexibility to deliver trusted data to members and technology partners on their terms. This initiative aligns with a broader trend among MLSs to simplify vendor management, reduce individual contracts, and improve oversight of data licensing and monetization, especially amidst growing expectations from brokers and agents for secure, API-based access. Earlier this summer, Albuquerque-based Southwest MLS announced a similar integration with SourceRE.