Key facts
- Brands by Integra acquired Century 21 Connected.
- The acquisition marks Brands by Integra's expansion into North Carolina.
- Century 21 Connected will be rebranded as Century 21 Integra.
- Agents will gain access to Brands by Integra's resources.
- The brokerage will continue to operate under the Century 21 brand.
Brands by Integra has announced its expansion into North Carolina through the acquisition of Century 21 Connected. The North Carolina brokerage will undergo a rebranding and will operate as Century 21 Integra. This strategic move is intended to offer real estate agents affiliated with the acquired company enhanced access to the resources provided by Brands by Integra. Concurrently, the brokerage will continue to leverage the established recognition and network of the Century 21 brand. The acquisition represents a significant step in Brands by Integra's growth strategy within the real estate sector, extending its reach into a new geographic market. The integration is expected to benefit agents by providing them with a broader suite of tools and support systems.