Zillow Showcase partnership gives Baird and Warner listings priority

The customized program grants Baird & Warner agents access to features such as priority placement in search results, interactive floor plans, 3D tours, exclusive buyer email alerts, and highlighted markers on map searches. Listing pages will also feature prominent agent branding with direct contact information.

Dean Rouso, senior vice president of strategic initiatives at Baird & Warner, stated that Zillow Showcase is designed to create an immersive experience that increases listing viewing time. Agents will benefit from the discounted rate and a dedicated support team for platform coordination, alongside high-quality visual assets from Baird & Warner Image Services.

The Zillow Showcase package includes AI-powered photo organization to better communicate home layouts and features, guided room-by-room tours, and a staging visualization tool for consumers to explore different furnishing options. Notably, Zillow Showcase listings are the only ones on the portal that can feature video content.

Baird & Warner's package is offered on a pay-per-listing basis without a monthly contract. While Zillow typically limits Showcase inventory to 10% of active listings in a market, this agreement guarantees inclusion for Baird & Warner agents' listings. The brokerage has also established an internal support team to manage Zillow Showcase coordination for its agents.