Key facts
- Summit Sotheby's International Realty placed more agents on the 2026 RealTrends Verified rankings than any other Utah firm.
- The brokerage had 39 of Utah's top 100 agents by sales volume and 40% of the top 25 agents.
- Michael LaPay, the top-ranked individual agent in Utah by sales volume, is with Summit Sotheby's.
- Summit Sotheby's reported over $4.5 billion in sales volume for 2025.
- The firm developed an in-house technology platform for advisor marketing support.
- Summit Sotheby's provides weekly client communication reports detailing transaction progress.
Summit Sotheby’s International Realty has solidified its standing as a premier real estate firm in Utah, achieving a dominant presence on the 2026 RealTrends Verified rankings. The brokerage boasts more agents on the list than any other firm in the state, including 39 of Utah’s top 100 agents by sales volume and 40% of the top 25. Notably, the No. 1 ranked individual agent in Utah, Michael LaPay, with over $193 million in sales volume, is part of Summit Sotheby's.
The firm reported a total sales volume exceeding $4.5 billion for 2025. Chief Marketing Officer Tiffany Fox attributed this success to a strategic focus on exceptional service quality and innovative support for its advisors, rather than sheer scale. She emphasized the company's commitment to its mission statement of providing world-class, highly innovative real estate support.
Founded in 2008 by Thomas Wright, Summit Sotheby's has grown to nearly 300 advisors serving the entire state of Utah, covering urban areas, ski communities, and desert markets. The brokerage has recently implemented new technology communication platforms to provide advisors with real-time marketing access, including an in-house developed system designed for effective communication, akin to a delivery tracker. Additionally, Summit Sotheby's operates a 40-person in-house creative agency and offers enhanced videography and photography services, employing a "property launch" strategy to maximize a property's initial online impression.
Fox highlighted that the firm's approach to client communication is a key differentiator, providing weekly reports that detail every aspect of a transaction, including marketing efforts, feedback, and online traffic analytics. For high-end clients, conversations focus on lifestyle aspirations to better understand their needs for luxury properties. This success comes as Utah's market gains momentum, attracting buyers from coastal areas, bolstered by developments like the upcoming Olympic Games and ski resort expansions, as well as the growth of "Silicon Slopes" and improvements to the Salt Lake City International Airport.