Key facts
- RLTYco has launched a new national consulting division called RLTYconsulting.
- The division aims to help large real estate brokerages and teams scale their brands and operations.
- RLTYconsulting will focus on strategic growth, brand positioning, and operational efficiency.
- The offering includes RLTYco's back-office financial services such as tax planning and payroll.
- Danielle Garofalo, a former executive at Disney and IBM, and Scott Elwell, a Douglas Elliman broker, will lead the division.
RLTYco has launched RLTYconsulting, a new national consulting division designed to assist large real estate brokerages and teams in scaling their brands and operations. The division will focus on strategic growth, brand positioning, and operational efficiency, integrating RLTYco's existing back-office financial services, such as tax planning and payroll, into a membership model.
Danielle Garofalo, who has prior experience with major companies like Disney and IBM, and Scott Elwell, a broker and regional manager at Douglas Elliman, will lead RLTYconsulting. Garofalo's background includes roles as chief strategy officer at Stribling & Associates and chief business development officer at CORE, with consulting experience for brands like Compass, REMAX, Lennar, and The Agency. Elwell aims to bridge the gap between brokerage business models, agent realities, and long-term growth plans by combining operational expertise with RLTYco's infrastructure.