Key facts
- FirstTeam Real Estate partnered with Purlin to implement an AI-powered operating system.
- The integrated platform will manage contracts, negotiations, transactions, and client communications.
- Agents can interact with the system using voice, text, email, and chatbot functionalities.
- The partnership aims to standardize operations and improve workflows for agents.
- FirstTeam reported $6.12 billion in 2025 transaction volume.
FirstTeam Real Estate has entered into a partnership with Purlin to deploy an AI-powered operating system across its brokerage operations. This collaboration will integrate Purlin's suite of products, including PurlinOS, Purlin Close, and Purlin Offer & Negotiate, into a unified platform designed to manage contracts, negotiations, transactions, and client communications.
The California-based independent brokerage aims to simplify the real estate experience by creating a seamless technological ecosystem rather than adding disparate software tools. Agents will have the flexibility to interact with the platform through various channels, including voice, text, email, and a chatbot.
FirstTeam reported a significant volume of $6.12 billion in 2025, with 5,978 transactions, positioning the partnership as a strategic move to enhance efficiency and agent performance in an evolving market. Company leaders emphasized that the investment in an AI-led ecosystem is intended to help agents work more efficiently and make better-informed decisions, aligning with their "Behind the Agent" philosophy.
Purlin's CEO stated that this partnership positions FirstTeam ahead of an industry-wide shift towards AI-enabled brokerage operations, noting that most brokerages are not yet prepared for AI's pervasive influence on transactions. Purlin's chief revenue officer added that over 40,000 real estate professionals in North America already utilize their platform.