Key facts
- FirstTeam Real Estate has opened a new community office in Monterey, California.
- Amber Russell, broker-owner of Over the Moon Realty, will lead the new office.
- The office will serve markets including Monterey, Pacific Grove, Carmel, Pebble Beach, and Marina.
- This expansion marks FirstTeam's entry into California's Central Coast region.
- Russell highlighted FirstTeam's agent-first approach and support for her established brand identity.
FirstTeam Real Estate has expanded its operations to California's Central Coast with the establishment of a new community office in Monterey. The office will be led by Amber Russell, who operates Over the Moon Realty, Inc. This move signifies FirstTeam's strategic growth beyond its traditional Southern California footprint, aiming to tap into the Monterey Peninsula markets.
Russell, who brings over 32 years of experience in education and a background as a military spouse, chose to partner with FirstTeam due to its emphasis on client experience and its support for the independent brand identity she has cultivated with Over the Moon Realty. She noted a "genuine partnership" and a "future-focused, female leadership team" as key attractions.
Michele Harrington, CEO of FirstTeam, stated that the company seeks partners who possess deep market knowledge and deliver best-in-class service. Harrington praised Russell as a "trusted leader" who has built a culture attracting high-caliber professionals. Russell's expertise includes luxury properties, probate and trust sales, and military relocation. She also holds several professional designations, including the National Association of Realtors’ Green designation.