Key facts
- California Regional MLS (CRMLS) has launched a 'Limited Exposure Coming Soon' listing option.
- This feature allows sellers to prevent their 'coming soon' listings from appearing on third-party websites.
- Listings can still be shared on broker-controlled websites and social media platforms.
- Agents must manually switch the listing's internet distribution from 'No' to 'Yes' when it becomes active.
- The option provides sellers with more control over listing visibility before the property is officially on the market.
California Regional MLS (CRMLS) has introduced a new 'Limited Exposure Coming Soon' listing option designed to give home sellers more control over how their properties are marketed. This feature allows sellers to opt out of having their 'coming soon' listings distributed to third-party websites via IDX feeds, while still permitting sharing on broker-controlled websites and social media platforms.
Under the new option, agents can set the internet display for a coming soon listing to 'No,' effectively preventing its inclusion in IDX feeds. Once the listing transitions from 'coming soon' to active status, agents must manually change the setting to 'Internet: Yes' if the seller wishes for it to be displayed online. If a seller instructs no internet distribution, agents are required to remove the listing from all social media and broker-controlled websites.
CRMLS initially launched its coming soon status for listings in May 2020, with listings allowed to remain in this status for up to 21 days. The MLS began automatically syndicating coming soon listings via IDX feed only at the end of March of this year.
Art Carter, CEO of CRMLS, stated in an emailed release that the new form for limiting exposure is a "natural progression of giving sellers and their brokers greater choice in listing distribution." He added that CRMLS's coming soon policies have consistently been flexible to address broker requests and market practices, aiming to maintain a fair and transparent marketplace.
CRMLS is not the only MLS exploring expanded listing options. Other MLSs, such as North Carolina-based Canopy MLS, have also developed various listing choices for consumers, including 'Coming Soon/No-Show,' limited-exposure, and office-exclusive listings.