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US Retail Sales Unexpectedly Fall in July

Created at 14 Aug · 12:40 PM1 source↑ Market-relevant
IN SHORT

U.S. retail sales unexpectedly dropped 0.6% in July, missing economists' forecasts for a slight increase. This decline follows strong gains in June, partly attributed to exhausted tax refunds and a pull-forward of Amazon's Prime Day event.

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Key Numbers

0.6%July retail sales drop
0.1%July retail sales forecast
0.2%June retail sales gain
0.4%July core retail sales drop
0.4%June core retail sales increase
0.3%Core retail sales forecast
3.2%Q2 consumer spending growth rate
1.5%Q2 economic growth pace
14%S&P 500 index rise this year

Who's Involved

Commerce Department's Census Bureau
Released U.S. retail sales data
Reuters
Polled economists for forecasts
PNC Financial
Analyzed bank data on consumer sensitivity
US Retail Sales Unexpectedly Fall in July

↳ Why This Matters

The unexpected drop in U.S. retail sales signals a potential slowdown in consumer spending, a key driver of economic growth, raising concerns about the overall health of the economy and its trajectory in the latter half of the year.

Key facts

  • U.S. retail sales decreased by 0.6% in July.
  • Economists had predicted a 0.1% rise in retail sales.
  • Core retail sales, excluding volatile items, fell 0.4%.
  • Consumer spending is a significant driver of the U.S. economy.

U.S. retail sales unexpectedly declined by 0.6% in July, missing economists' expectations of a 0.1% increase. This downturn follows a revised 0.2% gain in June and is attributed to the exhaustion of tax refunds that had previously supported consumer spending, as well as the pull-forward of Amazon's Prime Day event to June. Falling gasoline prices and reduced auto sales also contributed to the decline.

Core retail sales, which exclude automobiles, gasoline, building materials, and food services, also fell by 0.4% in July, contrary to economists' predictions of a 0.3% rise. This metric is closely watched as it aligns with the consumer spending component of gross domestic product.

Despite the July weakness, economists believe consumer spending will likely remain supported by increased household wealth stemming from a 14% rise in the S&P 500 index this year. However, analysis from PNC Financial suggests households are becoming more sensitive to rising prices, although they find it difficult to envision a significant spending rollover given wealth gains.

Frequently asked questions

U.S. retail sales unexpectedly fell by 0.6% in July.

Economists polled by Reuters had forecast retail sales to edge up by 0.1%.

The decline was influenced by the exhaustion of tax refunds, Amazon pulling forward its Prime Day event, and falling gasoline prices.

Consumer spending accounts for over two-thirds of the U.S. economy, so a slowdown can impact overall economic growth.

What Happens Next

01Monitor upcoming consumer spending data for signs of continued weakness or recovery.
02Observe Federal Reserve's reaction to inflation and consumer spending trends.

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Cadence
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How It Developed

Retail sales dropped 0.6% in July.
Economists had forecast retail sales to edge up 0.1%.
Tax refunds that boosted spending in Q2 have been exhausted.
Amazon's Prime Day event was pulled forward to June.
Gasoline prices fell last month, impacting receipts.
Auto manufacturers reported a decline in unit sales.
Core retail sales fell 0.4% in July.
Consumer spending accounts for more than two-thirds of the economy.

Sources

T1
US retail sales unexpectedly fall in JulyReuters

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