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US Consumer Sentiment Recovers Amid Falling Inflation

Created at 4 Jul · 3:40 PM1 source↑ Market-relevant
IN SHORT

Consumer sentiment in the U.S. has seen a significant rebound, reaching its highest level in two and a half years. This improvement is attributed to falling inflation rates and increased optimism about future financial situations, though costs remain higher than pre-pandemic levels.

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Key Numbers

13%January consumer sentiment increase (Michigan)
29%Consumer sentiment increase over past two months
30+Years since largest two-month sentiment jump
2.5Years since highest consumer sentiment level
3.4%Current inflation rate
9%Peak inflation rate in summer 2022
60%Michigan sentiment index rise since June 2022
7%Short of historical average for Michigan index
2%US Federal Reserve inflation target

Who's Involved

Joanne Hsu
Director of the University of Michigan Survey of Consumers
Jared Bernstein
Chair of the White House's Council of Economic Advisers
Grace Zwemmer
Analyst at Oxford Economics
Ryan Cummings
Economist studying politics and consumer confidence
David Andolfatto
Economist at the University of Miami and former Federal Reserve economist
US Consumer Sentiment Recovers Amid Falling Inflation

↳ Why This Matters

The recovery in consumer sentiment suggests a potential shift in public perception of the economy, which could influence consumer spending and potentially impact political outcomes. Falling inflation and increased optimism signal that economic conditions may be improving for a broader segment of the population.

Key facts

  • U.S. consumer sentiment has risen significantly, reaching its highest level in two and a half years.
  • The University of Michigan's consumer sentiment index saw its largest two-month jump in over 30 years.
  • Inflation has fallen to 3.4% from a peak of 9% in summer 2022.
  • Americans are increasingly hopeful about continued inflation decline and expect their financial situations to improve.
  • Despite improvements, costs for daily purchases remain higher than two to three years ago.

Consumer sentiment in the United States has shown a notable recovery in recent weeks, reaching its highest level in approximately two and a half years. This improvement is largely attributed to a significant decrease in inflation and growing optimism about future economic conditions. The University of Michigan's index of consumer sentiment, a closely watched indicator, reported a 13% rise in January and a 29% increase over the past two months, marking the most substantial two-month jump in over three decades. This positive trend was observed across diverse age groups, income levels, and political affiliations, with both Democrats and Republicans showing their most favorable readings since the summer of 2021.

This rebound in sentiment coincides with a substantial drop in the inflation rate, which has fallen to 3.4% from a peak of 9% in the summer of 2022. While the cost of living remains higher than it was a few years ago, the slowing price increases and lower energy costs appear to be positively impacting consumer outlooks. Analysts suggest that the good economic news is finally resonating with the public after a lag. The Federal Reserve Bank of New York's research also indicates increasing hope among Americans for continued inflation decline and a higher expectation for personal financial improvement within the next year.

Despite the positive economic indicators, including the S&P 500 stock index reaching a new all-time high, challenges remain. Many Americans still recall paying significantly less for essential goods and services, and a majority still express concern about inflation. Political observers are closely watching whether this shift in economic sentiment will translate into improved approval ratings for President Biden's administration, particularly in the lead-up to the upcoming election. Economists caution against expecting prices to return to 2020-2021 levels, as such measures could negatively impact the broader economy.

Frequently asked questions

Consumer sentiment is a measure of how optimistic consumers feel about the economy and their personal financial situation. It is typically gauged through surveys.

The improvement is largely attributed to falling inflation rates, decreased energy costs, and positive job growth, leading to increased hope for future financial stability.

No, the Michigan consumer sentiment index is still below its pre-pandemic level but is nearing its historical average and has shown significant recent gains.

Political observers are monitoring whether the improved economic sentiment will positively affect President Biden's approval ratings and re-election prospects, as public perception of the economy is often tied to political support.

What Happens Next

01The Conference Board's consumer confidence index update is expected next week.

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How It Developed

Consumer sentiment has risen significantly in recent weeks.
The University of Michigan's consumer sentiment index jumped 13% in January.
The index has increased 29% over the past two months, the largest rise in over 30 years.
Improved sentiment was observed across all demographics and political affiliations.
The Conference Board's consumer confidence index also showed an uptick in optimism.
Consumer sentiment is still below pre-pandemic levels but nearing the historical average.
The S&P 500 reached a new all-time high on the same day as the sentiment data release.
Inflation has fallen to 3.4% from a peak of 9% in summer 2022.

Sources

T1
Americans Are Starting to Feel Better About the EconomyThe New York Times
T2
U.S. consumer sentiment hits new lows amid inflation and warcnbc.com
T2
Americans Are Finally Starting to Feel Better About the Economynewyorker.com
T2
Americans Begin to Feel Better about Economy as Inflation Slows21voa.com

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