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Instagram accounts fuelling Ceuta crisis with paid advice for help to cross

Created at 14 Aug · 12:36 PM1 source↑ Market-relevant
IN SHORT

An investigation has revealed a network of Instagram accounts promoting the perilous journey from Morocco to the Spanish enclave of Ceuta, offering paid advice for crossing. These accounts, many using the term 'Haraga', manipulate social media algorithms to attract migrants, portraying the dangerous trip as easy and safe, contributing to a recent influx and diplomatic tensions.

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Key Numbers

78,000migrants arrived in Ceuta last month
100deaths reported by the Mayor of Ceuta
5000dirhams upfront requested for crossing advice
£400equivalent of the crossing advice fee

Who's Involved

Mohammed
dummy Instagram account used for investigation
Marianna Spring
Social media investigations correspondent and Top Comment host
Meta
Owner of Instagram, removing violating content

↳ Why This Matters

This investigation highlights how social media algorithms can be exploited to facilitate dangerous human smuggling operations, contributing to migration crises and diplomatic tensions. The deceptive content fuels perilous journeys, putting vulnerable individuals at risk of death and exploitation.

Key facts

  • A network of Instagram accounts is promoting the crossing from Morocco to Ceuta.
  • These accounts offer paid advice for migrants seeking to cross.
  • The journey is portrayed as easy and safe, despite real dangers.
  • The content is described as 'mirage' content, creating a deceptive impression.
  • Many profiles use the term 'Haraga', referring to migrants who destroy documents.
  • Instagram's algorithms are being manipulated to amplify this content.
  • A network of Instagram accounts is actively encouraging migrants to attempt the dangerous journey from Morocco to the Spanish enclave of Ceuta, offering paid advice and portraying the crossing as easy and safe. An investigation by the BBC used a dummy account to interact with these profiles, which often use the term 'Haraga' and manipulate social media algorithms to gain traction. These accounts create 'mirage' content, showing idealized versions of Ceuta and the crossing, despite real-world dangers including drownings. One account offered advice for 5000 dirhams (£400) for information on how to cross, claiming to have helped many people. The content has contributed to a recent influx of migrants and has inflamed diplomatic tensions between Morocco and Spain. Following the BBC's contact, Meta has removed several of the offending profiles, stating they are monitoring the situation and removing content that violates policies against human smuggling services.

    Frequently asked questions

    Ceuta is a Spanish autonomous city located on the northern coast of Africa, bordering Morocco. It is a key point of arrival for migrants attempting to reach Europe.

    'Haraga' is a term used in Maghrebi Arabic that roughly translates to 'those who burn'. It colloquially refers to migrants who destroy their documents upon arrival to prevent deportation.

    They use aspirational content and 'mirage' videos to make the dangerous crossing appear safe and easy, often manipulating algorithms to reach a wider audience and charging for advice.

    What Happens Next

    01Meta continues to monitor the situation and remove violating content.
    02Further diplomatic tensions may arise between Morocco and Spain.

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    Cadence

    How It Developed

    Migrants have attempted to swim from Morocco to the Spanish enclave of Ceuta.
    Instagram accounts are promoting the journey as easy and safe.
    A dummy account was used to investigate these profiles.
    One account offered advice for 5000 dirhams (£400) to cross via 'sewer pipes'.
    The accounts are described as 'mirage' content, painting a deceptive picture of Ceuta.
    Many profiles use variations of the term 'Haraga' and include Ceuta in their name.
    The content has gained traction in recent weeks, gaming social media algorithms.
    Several profiles were removed after Meta was contacted.

    Sources

    T1
    Instagram accounts fuelling Ceuta crisis with paid advice for help to crossBBC News

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