China uses film diplomacy to shape Africa image

Key facts

• China is actively using film and television productions as a form of cultural diplomacy in Africa.
• The goal is to improve China's image and narrative across the continent.
• These productions often emphasize shared historical experiences and mutual development.
• The strategy aims to counter existing negative perceptions of China's influence.

China is increasingly leveraging film and television productions as a tool of soft power across Africa. This strategy aims to cultivate a more favorable image and narrative for the nation on the continent, countering existing negative perceptions. The productions often highlight shared historical experiences and promote a vision of mutual development and cooperation between China and African nations. This approach is part of a broader effort by China to expand its cultural influence and strengthen its geopolitical standing in Africa.