Key facts
- Zepto denies operational role in betting platform Parimatch.
- Advertisement was placed via a third-party media agency.
- Zepto is cooperating with the Enforcement Directorate (ED).
Quick commerce startup Zepto has issued a clarification denying any operational involvement with the betting platform Parimatch. The company stated that an advertisement, which is currently under scrutiny, was placed through a third-party media agency arrangement and that Zepto had no direct relationship with the advertiser. Zepto further confirmed its cooperation with the Enforcement Directorate (ED) in relation to the matter. The clarification comes amid concerns over the nature of advertising and potential links to unregulated entities.