Key facts
- US soccer legends Tim Howard and Landon Donovan are capitalizing on the soccer boom ahead of the 2026 FIFA World Cup.
- They believe the 2026 World Cup is a massive business opportunity.
- They also warned about the rising costs of youth soccer's pay-to-play system.
US soccer legends Tim Howard and Landon Donovan, cohosts of the podcast Unfiltered Soccer, are positioning themselves to benefit from the increasing popularity of soccer in the United States leading up to the 2026 FIFA World Cup. They view the upcoming tournament as a substantial business opportunity. Concurrently, they have raised concerns regarding the escalating expenses associated with the pay-to-play model prevalent in youth soccer.