Key facts
- Rivian customers are reportedly withdrawing support for the new R2 electric SUV.
- High leasing prices are cited as the reason for customer pushback.
- One customer explicitly stated they could not justify the cost.
Potential customers are reportedly withdrawing their support for Rivian's new R2 electric SUV, citing high leasing prices. One customer expressed that they "couldn't justify it," indicating a significant barrier to adoption for the new model.