Key facts
- Puma and Salehe Bembury hosted an immersive experience at The Row DTLA.
- The event celebrated their collaboration ahead of a major football tournament.
- The activation featured interactive environments focused on sound and design.
- The collection includes bespoke travel wear and goalkeeper kits for 11 national federations.
- This launch follows Puma's introduction of national federation kits in March.
Global sports company Puma, in collaboration with designer Salehe Bembury, hosted an immersive experience at The Row DTLA in Los Angeles. The event, held ahead of a major global football tournament, transformed the venue into interactive environments that explored the partnership through sound and design. This activation serves as Puma's second major football introduction this summer, following the launch of 11 national federation kits in March. The new collection is more streetwear-oriented and includes bespoke travel wear and goalkeeper kits for Puma's 11 national federations participating in the tournament.