Key facts
- Pinterest has launched 'Ask Pinterest,' an experimental AI-powered application.
- The app allows users to ask questions in natural language for personalized shopping recommendations.
- It aims to expand Pinterest's visual discovery experience into a conversational interface.
- Pinterest also introduced AI tools for advertisers, including the Model Context Protocol (MCP).
- The company sees AI as the future of discovery, moving beyond keywords to context and taste.
Pinterest has launched 'Ask Pinterest,' an experimental AI-powered application designed to explore a more conversational approach to shopping and product discovery. This new app aims to leverage the company's proprietary 'Taste Graph' data to offer personalized recommendations and inspiration through a chatbot-like interface, potentially influencing future features within the main Pinterest app.
The 'Ask Pinterest' application is initially available in limited access and is intended to handle more complex, multi-step queries that might not fit traditional Pinterest searches, such as planning a dinner party or furnishing a room over time. The company plans to test and explore how AI can enhance shopping experiences while maintaining user context across sessions, utilizing users' saved Pins and Boards for tailored answers.
Alongside the consumer-facing app, Pinterest also announced updates for marketers, including an AI assistant in beta for its Ads Manager in the U.S. and a new AI model, Performance+ creative, designed to help advertisers optimize ad creatives. The Pinterest Model Context Protocol (MCP) was also introduced to standardize campaign management with third-party tools.