Key facts
- PAPmusic has launched a new song titled "BREAKING PAPnews".
- The brand is expanding into fashion, music, and surrealist pop.
- PAPmusic was created by artist and director LeiKiè.
- The initiative aims for international brand development.
PAPmusic, founded by artist and director LeiKiè, continues its international development through animation, pop culture, and visual storytelling. On June 5, 2026, LeiKiè presented the new song "BREAKING PAPnews". This release signifies an expansion of the PAPmusic brand's universe, now encompassing fashion, music, and surrealist pop. The brand is already involved in animation, pop culture, and visual storytelling, and this move is part of its broader international growth strategy.