Key facts
- Meta is launching a new subscription service for Instagram named Instagram Plus.
- The monthly cost for Instagram Plus is $3.99.
- Subscribers will gain access to features like longer stories and deeper metrics.
- Additional premium features include Story Spotlight, Super Hearts, Multiple Story Audiences, and Story Extend.
- The global rollout of Instagram Plus begins today.
Meta is introducing a new paid subscription tier for its Instagram platform, named Instagram Plus. This service will cost users $3.99 per month. The new tier is designed to offer additional features, including the ability to post longer stories and access more in-depth performance metrics. Additional premium features include Story Spotlight, Super Hearts, Multiple Story Audiences, and Story Extend. This move represents Meta's strategic effort to diversify its revenue sources, reducing reliance on traditional advertising income. The global rollout of the Instagram Plus subscription begins today.