Key facts
- Garnier launched a new campaign for its Fructis Diamond Sleek Spray.
- The campaign features Cher and Xochitl Gomez.
- The campaign aims to redefine sleek hair as a cultural statement.
- It highlights Garnier's High-Tech Nature™ innovation.
Garnier is launching a new campaign to promote its Fructis Diamond Sleek Spray. The campaign, directed by Dave Meyers, features celebrities Cher and Xochitl Gomez. It aims to position sleek hair as a significant cultural statement, emphasizing Garnier's High-Tech Nature™ innovation. The launch signifies a new era for sleek hair aesthetics, according to the brand.