Key facts
- The market for children's skincare is experiencing a boom.
- Social media is a significant driver of this trend.
- Experts are concerned about the long-term impact on girls.
The market for children's skincare is rapidly expanding, largely driven by the influence of social media platforms. This phenomenon, termed 'cosmeticorexia,' describes young girls becoming deeply engrossed in skincare routines and products. While the market grows, experts are raising alarms about the potential long-term psychological and physical impacts on girls who are increasingly exposed to and participating in this trend at a young age. The pervasive nature of social media appears to be a key factor in normalizing and encouraging this behavior among a very young demographic.