Key facts
- Ascot Racecourse CEO Felicity Barnard suggested pooling media rights with major international horse racing events.
- The proposal aims to expand horse racing into new global markets.
- Barnard mentioned potential collaboration with the Breeders' Cup, Melbourne Cup, and Hong Kong Jockey Club.
- She described Royal Ascot as a "tapestry of Britain" and a premier summer festival.
- Royal Ascot is expected to attract 300,000 fans over five days.
Ascot Racecourse CEO Felicity Barnard has proposed that major horse racing meets could pool their media rights to enhance global market reach and compete with other sports. Barnard indicated a willingness to explore closer collaboration with international events such as the Breeders' Cup in the United States and the Melbourne Cup in Australia, citing aligned values and similar organizational outlooks.
Barnard described the upcoming Royal Ascot festival as a "tapestry of Britain," blending food, fashion, sport, and entertainment. She emphasized the event's accessibility, noting the availability of £25 tickets alongside premium hospitality options provided by 30 Michelin-star chefs. Barnard aims to position Royal Ascot as a premier event in the British summer, comparable to Wimbledon, The Open, and the Monaco Grand Prix.
Despite current headwinds in horse racing, including potential changes to betting regulations, Royal Ascot remains a significant fixture. The festival accounts for approximately 70 percent of Ascot's £120 million annual turnover. Barnard highlighted the festival's unique offering of world-class international horse racing combined with diverse entertainment, including 100 music acts and extensive hospitality.