Key facts
- Apple announced its new AI system, "Apple Intelligence," at WWDC.
- The system integrates generative AI features across iPhone, iPad, and Mac.
- Apple highlighted privacy and on-device processing for its AI features.
- ChatGPT will be integrated into Apple devices via a partnership with OpenAI.
- New AI features include writing tools, image generation, and upgraded Siri.
- This is Apple's most significant push into generative AI to date.
Apple unveiled "Apple Intelligence," its new personal intelligence system, at its annual Worldwide Developers Conference (WWDC). CEO Tim Cook described it as a "new era of personal technology" for the company. Apple Intelligence aims to integrate generative AI capabilities across its ecosystem, including iPhone, iPad, and Mac, with a strong emphasis on privacy and on-device processing. Key features include enhanced writing tools for composing emails and documents, image generation capabilities, and a significantly upgraded Siri assistant that can understand and act on user requests with greater context. The company also announced a significant partnership with OpenAI, integrating ChatGPT directly into its devices. This integration will allow users to access ChatGPT's capabilities through Siri and other system-wide writing tools, with user permission required for queries to be sent to OpenAI. Apple stated that this partnership is designed to provide users with access to advanced AI models while maintaining privacy standards. The announcement marks Apple's most significant push into generative AI to date, aiming to compete with similar offerings from rivals like Google and Microsoft.