Key facts
- The Generated Awards presented 9 awards to AI video creators and brands.
- Google and The Gorilla Glue Company had ads considered or awarded.
- The award for 'Best Visual Effects' went to 'Pac-Man Reimagined,' a fan-made video.
- AI video creators often use multiple models like Seeddance 2.0, Kling 3.0, and Luma Ray2.
- New York legislation requires disclosure of AI-created people.
The advertising industry is increasingly embracing artificial intelligence, as evidenced by the inaugural Generated Awards held in New York City on May 27. The event honored 9 AI video creators and brands, highlighting the rapid advancements in AI video generation technology. Many nominated works were unofficial 'spec ads' created by hobbyists, but notable entries from companies like Google and the Gorilla Glue Company were also recognized. For example, the 'Best Visual Effects' award went to 'Pac-Man Reimagined,' a fan-created video not officially endorsed by Bandai Namco Entertainment.