90% of orgs boost AI marketing spend, but only 12% measure impact

Created at 5 Jun · 10:08 UTC1 source↑ Market-relevant

IN SHORT

A Comviva Global CMO Survey reveals that 90% of organizations increased AI marketing investments over the past two years. However, only 12% can measure the business value and ROI of these AI initiatives, highlighting a significant gap in demonstrating tangible results.

Key Numbers

90%organizations increased AI marketing investment

12%organizations can measure AI marketing business value

2 yearstimeframe for increased AI marketing investment

Who's Involved

Comviva

Provider of the Global CMO Survey Report

Key facts

90% of organizations increased AI marketing investments over the past two years.
Only 12% of organizations can measure the business value of AI in marketing.
The Comviva Global CMO Survey highlights challenges in proving AI marketing ROI.

A recent Comviva Global CMO Survey indicates a significant trend in marketing departments: while 90% of organizations have boosted their investments in Artificial Intelligence for marketing purposes over the last two years, a substantial majority are facing difficulties in quantifying the actual business impact of these investments. The report highlights that only 12% of these organizations are currently able to demonstrate a measurable return on their AI marketing expenditure. This suggests a disconnect between the accelerating adoption of AI in marketing functions and the ability to translate these technological advancements into tangible business value and proven ROI.

↳ Why This Matters

Despite significant investment in AI for marketing, most organizations struggle to demonstrate its value, indicating potential inefficiencies in AI adoption and a need for better ROI measurement frameworks.

FREQUENTLY ASKED

Ninety percent of organizations increased their AI marketing investments over the past two years, according to the Comviva Global CMO Survey.

Only twelve percent of organizations are able to measure the business value of AI in their marketing efforts.

The main challenge is the difficulty organizations face in proving the business value and ROI of their AI marketing investments, despite increased spending.

Key facts

90% of organizations increased AI marketing investments over the past two years.

Only 12% of organizations can measure the business value of AI in marketing.

The Comviva Global CMO Survey highlights challenges in proving AI marketing ROI.

90% of orgs boost AI marketing spend, but only 12% measure impact

PiQ Daily

Key facts

90% of orgs boost AI marketing spend, but only 12% measure impact

PiQ Daily

Key facts

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