Key facts
- Ferrari has met its annual sales target for its first electric vehicle, the Luce.
- The company aimed to sell just under 500 units of the EV this year.
- Strong demand from China has been a significant factor in achieving the sales target.
- The Ferrari Luce is a four-door, five-seat electric vehicle priced at €550,000 ($626,285).
Ferrari has achieved its annual sales target for its inaugural electric vehicle, the Luce, within two months of its launch, driven by robust demand from China, according to reports citing individuals familiar with the matter. The luxury automaker had set a goal of selling just under 500 units of the Luce EV this year.
The €550,000 ($626,285) Luce is a four-door, five-seat model that has surprised many due to its departure from Ferrari's traditional low-slung, petrol-powered sports car designs.
Reports indicate that all 88 units of the Luce allocated to the Chinese market were quickly sold out. While some initial reports suggested a complete sellout, subsequent checks with Ferrari dealerships in China revealed that orders are still being accepted, albeit with a substantial deposit required to secure a place in the initial production batches. Delivery for these early orders is anticipated to commence in the third quarter of the upcoming year.
Despite initial controversy and criticism regarding the Luce's design and electric powertrain, Ferrari CEO Benedetto Vigna has stated that the model is receiving orders. The vehicle was unveiled in May, with its design attributed to former Apple design chief Jony Ive. The initial negative feedback reportedly caused Ferrari's stock to drop significantly in a single day, leading to a change in its marketing and commercial leadership.