Key facts
- Apple is launching a new device leasing program named 'Apple Upgrade'.
- The program is scheduled to begin on July 28 in the United States.
- The initiative is intended to stimulate sales for Apple's devices.
Apple is preparing to launch a new device leasing program, dubbed 'Apple Upgrade,' on July 28 in the United States. The initiative is designed to stimulate sales for the technology giant's products, according to reports citing individuals familiar with the matter. This move signals a potential shift in Apple's sales strategy, offering consumers an alternative to outright purchase and potentially encouraging more frequent device upgrades.