Key facts
- Samsung Electronics launched its first U.S. co-branded credit card with Barclays.
- The Samsung Galaxy Card is issued by Barclays and runs on Visa's network.
- Users can manage the card entirely through Samsung Wallet.
- The card offers 5% cash back on Samsung purchases and rewards on Samsung Pay.
- Samsung aims to broaden its financial services offerings in the U.S.
Samsung Electronics has launched its first U.S. co-branded credit card with Barclays, marking a significant expansion into financial services in the country. The Samsung Galaxy Card, issued by Barclays and operating on the Visa network, is designed to be managed entirely through Samsung Wallet, offering users features like account management, spending tracking, and rewards redemption.
The card provides 5% cash back on Samsung purchases and additional rewards on spending through Samsung Pay and other categories. This move positions Samsung to directly compete with Apple Pay in the U.S. market, as both tech giants seek to integrate financial products more deeply with their mobile ecosystems.
Barclays US Consumer Bank views the digital card as a way to create a more seamless payment experience for consumers who increasingly manage their finances via mobile devices. The partnership is described as strategic and long-term, with both companies signaling intentions to explore further collaborations on different financial products and capabilities.
Barclays has been actively expanding its U.S. consumer business, notably acquiring the General Motors credit card portfolio in 2024, which has helped grow its card footprint in the United States.