Key facts
- Apple intends to raise prices on its devices.
- The company's strategy relies on its affluent customer base.
- This customer segment is willing to spend $1,000 or more for a device.
Apple is reportedly planning to increase the prices of its devices. The company's strategy hinges on its affluent user base, which is perceived as willing and able to spend $1,000 or more for a single device. This move suggests a focus on premium market segments and potentially higher profit margins.