Adidas has raised its full-year 2026 currency-neutral revenue growth forecast to approximately 9-10%, an upward revision from its previous guidance of high single-digit growth. This upgrade follows a strong first half performance, including a 14% currency-neutral revenue gain in Q1 2026.
The upward revision in Adidas' sales outlook signals continued strength in its core business segments and suggests resilience against broader macroeconomic headwinds, potentially boosting investor confidence.
German sportswear maker Adidas has raised its sales forecast for 2026, citing a better-than-expected performance in the first half of the year. The company now anticipates currency-neutral revenues to increase between 9% and 10%, an upward revision from its prior guidance of high single-digit growth.
This upgraded outlook is supported by a strong first half, which included a notable 14% currency-neutral revenue increase in the first quarter of 2026. Growth was particularly strong in running, apparel, and direct-to-consumer channels. Despite facing macroeconomic challenges such as unfavorable foreign exchange rates and U.S. tariffs, Adidas projects its operating profit to rise to approximately €2.3 billion in 2026, driven by continued product momentum and market share gains.