Key facts
- Galaxy Digital has signed a 15-year naming rights deal with Texas Tech University's athletics department.
- The stadium will be renamed Galaxy Stadium beginning with the 2026 season.
- Galaxy Digital will be the official AI, crypto, and data center partner.
- The agreement includes Name, Image, and Likeness (NIL) opportunities for student-athletes.
- Galaxy Digital's branding will be featured across football and basketball programs.
Galaxy Digital, led by Mike Novogratz, has entered into a significant 15-year naming rights agreement with Texas Tech University's athletics department. The partnership, set to commence with the 2026 season, will see the university's stadium rebranded as Galaxy Stadium. This move positions Galaxy Digital as the official AI, crypto, and data center partner for the athletics department.
The collaboration extends beyond traditional naming rights, encompassing high-impact branding across Red Raider Football and both men's and women's basketball programs, integrated through digital, social, and in-game features. A key component of the agreement is the provision of Name, Image, and Likeness (NIL) opportunities for student-athletes via branded activation campaigns and original content, aiming to enhance their visibility and commercial revenue.
Novogratz expressed enthusiasm for the long-term commitment, stating that Galaxy Digital plans to establish deep roots in Texas. This partnership follows a similar move by Ripple with the Kansas Jayhawks. Despite the announcement, Galaxy Digital's stock experienced a decline of over 3%, trading around $21.5, amidst a broader downtrend in the crypto market.