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UK strawberry harvest benefits from June sunshine, boosting sales

Created at 2 Jul · 11:50 AM1 source↑ Market-relevant
IN SHORT

The UK is experiencing a bumper summer for strawberries, with sales of 9cm pots up 240%. Ideal weather conditions, including June's sunshine and protection from late May frosts, have led to earlier, sweeter, and more abundant crops. Other berries and fruits are also yielding well.

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Key Numbers

240%strawberry pot sales increase
25%fruit plant sales increase year-on-year

Who's Involved

Royal Horticultural Society (RHS)
reports bumper summer for strawberries and other fruits
Guy Barter
Chief horticulturalist adviser for the RHS

↳ Why This Matters

The favorable weather conditions are leading to increased agricultural yields and sales for berries and other fruits in the UK, benefiting both commercial growers and home gardeners.

Key facts

  • UK strawberries are experiencing a bumper harvest due to favorable weather conditions.
  • Sales of 9cm strawberry pots have surged by 240%.
  • June's sunshine and protection from late May frosts have contributed to sweeter and earlier ripening.
  • Other berries like raspberries and gooseberries are also yielding well.
  • Sales of all fruit plants have increased by 25% compared to last year.

The United Kingdom is enjoying a particularly fruitful summer for strawberries, with sales seeing a significant boost attributed to favorable weather conditions. According to the Royal Horticultural Society (RHS), recent sunshine in June, coupled with protection from late May frosts, has resulted in an abundance of sweeter and earlier-ripening strawberries.

Sales of 9cm pots of strawberries have reportedly increased by 240%. The ideal weather has benefited not only strawberries but also raspberries, gooseberries, redcurrants, and whitecurrants, with blackberries and blueberries expected later in the season. Gardeners are also exploring more unusual varieties, such as honeyberries, which offer a unique flavor profile.

The RHS notes a general increase in interest, with sales of all fruit plants up 25% year-on-year. This trend is reflected in RHS gardens, where even fig plantations are now bearing fruit after being moved outdoors. The charity also anticipates that grapes will ripen earlier than usual, reducing their risk from autumn weather.

Berries are set to be a highlight at the upcoming RHS Badminton flower show, with wild strawberries featured in several garden designs. Historically, wild strawberries were the primary type consumed in Britain before the development of hybrid varieties, a process that the RHS supported through early citizen science projects.

Frequently asked questions

June's sunshine and protection from late May frosts created ideal conditions, leading to earlier ripening and enhanced sweetness.

Sales of 9cm pots of strawberries have risen by 240%.

Raspberries, gooseberries, redcurrants, whitecurrants, figs, and grapes are also experiencing favorable conditions.

Yes, there is growing interest in unusual varieties like honeyberries, wineberries, and pinkcurrants.

What Happens Next

01Berries will be featured at the RHS Badminton flower show.
02Blackberries and blueberries are expected to follow later in the summer.

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How It Developed

June's sunshine and protection from late May frost have created ideal conditions for garden strawberries.
The weather has encouraged smaller but earlier, sweeter, and more bountiful cropping.
Sales of 9cm strawberry pots have increased by 240%.
Raspberries, gooseberries, redcurrants, and whitecurrants have also benefited.
Gardeners are experimenting with unusual berry varieties like honeyberries.
Sales of all fruit plants are up 25% on last year.
Fig plantations at RHS Garden Wisley are bearing fruit after being moved outdoors.
Grapes are expected to ripen earlier than usual due to the weather.

Sources

T1
June’s sunshine adds extra sweetness to bumper summer for UK strawberriesThe Guardian

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