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Thirty-One Lengths Bourbon Launches Limited Edition Bottle

Created at 4 Jun · 3:15 AM3 sources3 events
IN SHORT

Thirty-One Lengths Bourbon, a new limited-release whiskey from Hallowed Spirits Company, has launched its first expression. The release is a collaboration with Claiborne Farm and Secretariat's family, commemorating the racehorse's legacy.

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Who's Involved

Thirty-One Lengths Bourbon
Commemorative limited-release whiskey brand
Hallowed Spirits Company
Developer of Thirty-One Lengths Bourbon
Claiborne Farm
Collaborator on the bourbon release
Secretariat's family
Collaborator on the bourbon release

↳ Why This Matters

This launch marks the debut of a new beverage brand and a unique collaboration between a spirits company, a historic farm, and the family of an iconic racehorse, highlighting niche market opportunities.

Key facts

  • Thirty-One Lengths Bourbon has launched its first expression.
  • The limited-release whiskey is a collaboration between Hallowed Spirits Company, Claiborne Farm, and Secretariat's family.
  • The release commemorates the legacy of the racehorse Secretariat.

Thirty-One Lengths Bourbon, a commemorative limited-release whiskey developed by Hallowed Spirits Company, has officially released its inaugural expression. This launch is a collaboration with Claiborne Farm and the family of the legendary racehorse Secretariat, aiming to honor the horse's historic legacy. The announcement was made on June 4, 2026, from Louisville, Kentucky.

Frequently asked questions

Thirty-One Lengths Bourbon is a new, limited-release whiskey developed by Hallowed Spirits Company.

The release is a collaboration between Hallowed Spirits Company, Claiborne Farm, and the family of Secretariat.

The bourbon commemorates the historic legacy of the racehorse Secretariat.

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How It Developed

4 Jun · 9:48 PM
This article is a correction to a previous news release about the Thirty-One Lengths Bourbon launch.
PRN | All News Releases via PiQSuite
4 Jun · 8:31 PM
Thirty-One Lengths Bourbon, a new limited release from Hallowed Spirits Company, has launched an inaugural expression honoring Secretariat.
PRN | All News Releases via PiQSuite
3 Jun · 1:45 PM
Elijah Craig introduces Clean Cocktails, a new lineup of light and fresh serves crafted with clean flavors and lighter ingredients.
PRN | All News Releases via PiQSuite

Sources

T1
Elijah Craig Brings a Fresh Perspective to Cocktail Culturem.piqsuite.com
T1
Thirty-One Lengths Bourbon Launches Limited Bottle Release Honoring Secretariat's Historic Legacym.piqsuite.com
T1
/C O R R E C T I O N -- Hallowed Spirits Co./m.piqsuite.com

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