Craft flour demand rises on fiber-rich grain trend

Key facts

• Demand for fiber-rich grains is increasing.
• The premium flour industry is experiencing growth.
• Premium flours are less processed and more expensive than standard brands.

The growing consumer interest in health and wellness, particularly a focus on fiber-rich foods, is translating into increased demand for premium, less processed ingredients. This shift is benefiting the craft flour market, which offers alternatives to conventional, highly processed flours.