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Asia Inc. Must Brace for Persistent Energy Shocks, CEO Says

Created at 24 Jul · 6:31 AM1 source↑ Market-relevant
IN SHORT

Asian businesses need to prepare for a prolonged period of energy instability, according to SCG CEO Thammasak Sethaudom. He emphasized diversifying energy sources and making long-term investments, citing geopolitical tensions and rising global energy prices as key drivers.

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Key Numbers

10%TSMC price increase for chip production services
2027Year TSMC price increase takes effect
July 16Date of Nikkei Asia Forum APAC 2026

Who's Involved

Thammasak Sethaudom
President and CEO of SCG, advocating for structural energy responses
TSMC
World's largest contract chipmaker planning price increases
Akito Tanaka
Editor-in-Chief of Nikkei Asia and moderator of the panel discussion
Joanne Xu
Didi Global Strategy Department Partner
Ryuji Tomoe
Didi Global Director
Masahiko Maeda
Toyota Motor Asia CEO
Asia Inc. Must Brace for Persistent Energy Shocks, CEO Says

↳ Why This Matters

The ongoing geopolitical instability and rising energy costs necessitate strategic adjustments for Asian businesses, potentially leading to increased operational expenses and impacting the technology sector through higher semiconductor prices.

Key facts

  • SCG CEO Thammasak Sethaudom believes the current energy crisis is a structural shift, not a temporary shock.
  • Geopolitical tensions involving Iran and the US are affecting energy exports through the Strait of Hormuz.
  • Companies are advised to diversify energy sources and make long-term investments to hedge against instability.
  • TSMC intends to increase chip production prices by up to 10% starting in 2027.
  • Rising raw material and manufacturing equipment costs are driving TSMC's planned price hike.

Asian businesses must prepare for a persistent reality of energy shocks, according to SCG CEO Thammasak Sethaudom. Speaking at the Nikkei Asia Forum APAC 2026 in Bangkok, Sethaudom argued that the current energy crisis is a structural shift requiring long-term responses, rather than a temporary disruption. He highlighted worsening tensions between Iran and the United States, which are impacting the Strait of Hormuz, a critical energy export route to Asia. Sethaudom stressed the importance of companies diversifying their energy sources and making long-term investments, as a quick restoration of global stability appears unrealistic.

This backdrop of rising global energy prices and inflationary pressures is further compounded by news from Nikkei Asia's tech team. TSMC, the world's largest contract chipmaker, plans to increase prices for its chip production services by up to 10% starting in 2027. This move is attributed to rising costs for raw materials and manufacturing equipment. TSMC's customer base includes major tech giants like Nvidia, Apple, and Google. The potential increase in semiconductor prices could have significant ripple effects across the entire technology industry, particularly impacting AI services.

Nikkei Asia's newsroom is increasingly discussing the potential impact on Asian economies and businesses if the situation in the Middle East does not normalize this year, emphasizing a need for realistic responses to an unstable world.

Frequently asked questions

Sethaudom argues that the current energy crisis is a structural shift requiring long-term responses and diversification of energy sources, rather than a temporary shock.

Worsening tensions between Iran and the United States are impacting energy exports via the Strait of Hormuz.

The planned price increase is driven by rising costs for raw materials and manufacturing equipment.

Higher semiconductor prices could have significant ripple effects across the entire technology industry, particularly affecting AI services.

What Happens Next

01Companies are advised to follow Nikkei Asia's coverage on the impact of Middle East instability on Asian economies.
02TSMC's planned price increases are set to take effect from 2027.

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How It Developed

SCG CEO Thammasak Sethaudom stated that the current energy crisis requires a long-term, structural response.
Tensions between Iran and the United States are impacting energy exports via the Strait of Hormuz.
Sethaudom stressed the need for companies to diversify energy sources and make long-term investments.
TSMC plans to raise chip production prices by up to 10% from 2027 due to rising costs.
Higher semiconductor prices could have significant ripple effects across the technology industry.
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Sources

T1
Editor's Choice: Asia Inc. must brace for a reality where energy shocks persistNikkei Asia

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