Key facts
- UEFA has criticized FIFA President Gianni Infantino's proposal.
- FIFA plans to sell stakes in a new subsidiary, FIFA Forward Enterprise.
- FIFA Forward Enterprise will manage World Cup commercial rights.
- The venture is valued at approximately $20 billion.
- FIFA aims to raise over $4 billion from the stake sale.
- FIFA plans to sell up to a 20% minority stake.
- The Kushner family is among potential investors.
- FIFA is working with JPMorgan on the stake sale.
- Proceeds are intended for FIFA's member associations.
UEFA has issued a strong condemnation of FIFA President Gianni Infantino's proposal to sell stakes in a new subsidiary, FIFA Forward Enterprise. This new entity is slated to manage the commercial rights associated with the World Cup. The plan aims to generate more than $4 billion by divesting minority stakes in the venture, which is valued at approximately $20 billion.
FIFA is reportedly collaborating with JPMorgan to facilitate this stake sale, seeking external investors for up to a 20% share of the new company. Among the potential investors mentioned is the Kushner family. The proceeds generated from this sale are earmarked for distribution to FIFA's member associations.
UEFA's criticism highlights a significant point of contention regarding the management and commercialization of World Cup rights. The proposal represents a substantial shift in how FIFA intends to leverage its most valuable assets, aiming to secure significant capital through external investment in a dedicated commercial arm.