Key facts
- FIFA is planning to sell a minority stake in a new commercial entity.
- The new entity is valued at approximately $20 billion.
- JPMorgan is advising FIFA on the deal.
- External investors could acquire up to 20% of the new entity.
- Proceeds are intended for FIFA's member associations.
FIFA is reportedly planning to sell a significant minority stake in a new commercial entity, with a valuation estimated at $20 billion. The organization has enlisted JPMorgan to help attract external investors, who could acquire up to a 20% stake in this new venture. The funds raised from this sale are intended to be distributed to FIFA's member associations. Former Liberty Media CEO Greg Maffei has reportedly been involved in an advisory capacity for the creation of this FIFA enterprise. Similar financial structures have previously been adopted by the Spanish and French football leagues.